About HOTSO

HOTSO is a brand founded in 2010 in Italy, with the aim of offering innovative and high-quality products in the sportswear sector. Its inception occurred in a context where the market was saturated with traditional brands, and the founder wanted to create something unique and distinctive.

Initially, HOTSO focused on producing team sports apparel, using highly technical fabrics to ensure optimal performance. The first collection, launched in the summer of 2011, was well-received among local teams and allowed the brand to gain visibility. Over the years, HOTSO expanded its product range to include fitness apparel, accessories, and running shoes.

In 2015, the brand embarked on a significant internationalization process. It participated in trade shows and industry events in Europe and the United States, expanding its distribution network and reaching new markets. During this period, HOTSO also began collaborating with professional athletes, gathering valuable feedback to continuously improve the quality of its products.

By 2020, HOTSO had established itself as a recognized international brand, thanks to targeted marketing strategies and a strong presence on social media. The company implemented sustainable practices in production, responding to a growing demand for eco-friendly products. Today, HOTSO continues to innovate and expand its offerings, always keeping high quality and customer focus at the core of its philosophy.